One team · rigorous engineering · products that last

We are engineers first — a design agency second

A full-stack digital-product studio of engineers, designers and security specialists. Since 2019 we have shipped 50+ products for partners in Egypt, Saudi Arabia, UAE and Iraq — from Series-A startups to banks and teaching hospitals.

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Our Mission

We ship software that lasts. We convert a fuzzy idea into a production system you can measure — faster page loads, fewer incidents, customers who come back. We do not hand over “a website”; we hand over a technical foundation you can keep building on for five years.

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Our Vision

To become the MENA default for any serious organisation that needs a partner who writes clean code, ships on time and protects data by design. We measure our success in the number of products still live three years after launch.

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Our Approach

We work Engineering-First. Every architecture decision lives in an ADR, every pull request gets a human review, every release is gated by automated tests on CI. You join a 30-minute weekly demo where we ship real working software — never PowerPoint progress.

Our Values

  • Clarity before speed — we ask “why?” three times before opening the editor.
  • Rigorous engineering (SOLID, DRY, Clean Architecture) — not passing fads.
  • Measurable quality — test coverage, p95 latency and error-budget tracked openly.
  • Secure by default from day one — OWASP ASVS Level 2 is our floor, not an upsell.
  • Radical transparency — if we don’t know, we say so; every billed hour is logged.
  • Post-launch partnership — 24/7 monitoring, contracted support and scheduled security updates.

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    Projects delivered

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    Years of experience

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    Verticals covered

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    Countries served

How we work

From idea to production in five clear steps

  1. 01

    1. Discovery & analysis

    Two intensive 4-hour workshops answering three questions: who is the user, what outcome do we measure, what are the real technical and commercial constraints? Output: a signed PRD and a risk register.

  2. 02

    2. Design & architecture

    A reusable Figma design system, a formal C4 architecture diagram, and an ADR document for every load-bearing decision (database, auth, caching). Clickable prototypes — never paper sketches.

  3. 03

    3. Iterative build

    Weekly sprints with a live Thursday client demo. Small pull requests gated by human review and full CI. A production-parity staging URL on HTTPS is live from day one.

  4. 04

    4. Hardening & security

    An OWASP ASVS Level 2 review, an internal pen-test, dependency-check, and hardened headers + rate-limits. You get a security report you can share with your own auditor.

  5. 05

    5. Launch & run

    CI/CD auto-deploy, uptime + error + RUM monitoring, a written response-time SLA, and a monthly call to review KPIs and plan the next release.

Questions every CTO asks

Straight answers

  • How long does a typical project take?

    A professional company website: 4–6 weeks. A SaaS platform built from scratch (web + admin + APIs): 12–16 weeks. A cross-platform mobile app with a backend: 14–20 weeks. We give a written timeline before signing and commit to it within ±1 week.

  • What stack do you use?

    Next.js 14, Laravel 11, NestJS 10, Flutter, PostgreSQL, Redis, Docker, and OpenAI / Anthropic APIs for AI paths. TypeScript everywhere in FE/Node, and PHP 8.3 with PHPStan level 8 on the Laravel side.

  • What happens after launch?

    A fixed-price monthly support contract covering uptime + error monitoring, security patches, critical-bug response in 4 working hours, a monthly KPI report, and a review call with a senior engineer.

The faces behind the code

The team

  • A

    Adel Ahmed

    Chief Executive Officer

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    Hassan Gomaa

    Chief Technology Officer

Ready to work with a team that takes engineering seriously?

Book a free 30-minute call with a senior engineer. We listen, we ask hard questions, we get back to you with a written plan.

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